Team Canada Hockey’s 1972 Summit Series victory, considered the 4th most important moment in Canadian history, united the nation and solidified hockey as a key part of its identity. To honor its 50th anniversary, Jean-Jean Pelletier was hired as a strategic advisor to develop legacy products and events celebrating this historic achievement.

The initiative includes:

• A premium gin, symbolizing Team Canada’s precision and resilience.

• An artisanal pizza, representing unity and teamwork.

• A signature beer, capturing the celebratory spirit of their victory.

In addition to these products, a commemorative stamp and a documentary were created to preserve and share the story of this historic series. Team Canada 1972 was also celebrated through gala events, where they were honored by the Canadian and Quebec governments for their remarkable contributions to national pride.

The final game in Moscow was watched by 15 million Canadians and over 100 million viewers worldwide, making it a defining moment in sports history. Under Jean-Jean Pelletier’s guidance, this tribute ensures the legacy of Team Canada 1972 continues to inspire generations.