Jean-Jean Pelletier,
Founder & CEO
Jean-Jean has over 30 years of experience in building highimpact collaborations between brands and celebrities. His career began in the world of sports, where he cultivated relationships with athletes and businesses. As a former semiprofessional hockey player and tennis player, Jean-Jean developed a passion for teamwork and success, which he has carried into the business world. His ability to create strategic partnerships that deliver long-term value, both in terms of brand visibility and product sales, has been pivotal in growing True Legends’ presence across multiple industries. Jean-Jean’s extensive network of celebrities, athletes, and influencers has made True Legends a leader in celebrity-brand partnerships. His achievements garnered widespread acclaim, earning him invitations as a featured guest on esteemed media outlets including ABC, CNBC, CNN, Entrepreneur Magazine, FOX NEWS, Good Morning America, Yahoo Finance, The Wall Street Journal, The Washington Post, Haute Living Magazine, La Presse, and many others.
Clara Velasquez,
Co-Founder of True Legends
Head of Latin America
Clara Velasquez has an extensive background in Latin American entertainment, having worked with top musicians and actors in the region. She began her career managing talent in Colombia, where she built strong relationships with the region’s leading figures in music, film, and television. As cofounder of True Legends LATAM Corp., Clara oversees operations in Latin America, bringing her deep understanding of the local market to create culturally relevant and effective celebrity-driven campaigns. Her expertise has been instrumental in establishing True Legends LATAM as a key player in the region.
Robert Pelletier,
Co-Founder of True Legends
Head of Branding
With over three decades of experience in corporate and consumer branding, Robert Pelletier leads True Legends’ branding division, ensuring that every product embodies a powerful, visually compelling brand identity. His expertise spans multiple industries, including fashion, entertainment, and luxury goods. Having collaborated with some of the most iconic brands across Latin America, North America, and Europe, Robert is celebrated for crafting cohesive brand strategies that resonate with both celebrity appeal and consumer values. From Medellín, Colombia, he spearheads True Legends’ branding efforts, ensuring each product’s visual identity and marketing strategy are flawlessly executed.
Christian Sbrocca, Head of True Legends Canada
Christian Sbrocca is a former professional hockey player turned corporate branding expert. After a successful career in hockey, Christian transitioned into the world of corporate branding, where he quickly established himself as a leader. Christian is also a *singer, writer, and producer*, and his career has been booming in recent years. He has developed a unique approach to helping companies produce emotionally-driven videos that connect with consumers, creating sales through storytelling. As co-founder of True Legends Canada Corp., Christian focuses on developing celebrity-driven products that resonate with the Canadian market, particularly in the areas of sports, health, and lifestyle.
Guy Carbonneau,
Strategic Advisor
A Hockey Hall of Fame inductee, Guy Carbonneau brings unparalleled expertise in sports marketing to True Legends. With a career that spans over two decades in the NHL, Carbonneau is a three-time Stanley Cup winner and one of the most respected figures in hockey. His post-playing career has seen him transition into sports management and marketing, where he has successfully guided numerous athlete-driven business ventures. His influence in the sports world and his connections with top athletes have been key to True Legends' success in athlete-driven branding initiatives.
Barrett Wissman,
Strategic Advisor
As the former Chairman of IMG Artists, Barrett Wissman has over 30 years of experience in managing top-tier talent in entertainment, arts, and sports. His career has been defined by his ability to connect world-class artists, athletes, and brands, creating collaborations that have transformed industries. Wissman has played a key role in expanding the international reach of True Legends, leveraging his extensive network and experience to forge strategic partnerships across multiple sectors.
Tony Sasa,
Strategic Advisor
Based in Florence, Italy, Tony Sasa is a strategic advisor specializing in the luxury wine and spirits market. Tony has worked closely with some of the world’s most prestigious vineyards, including Sting’s Tuscany vineyard, helping to bring these products to a global audience. His deep knowledge of the international luxury market, combined with his extensive network in the wine and spirits industry, makes him an invaluable asset to True Legends as the company continues to expand into new markets.
Ian Farrar,
Strategic Advisor
With over half a billion dollars in sales, Ian Farrar is a distinguished figure in the health and wellness industry, notably recognized as a founding Brand Partner of Purium Health Products. With over two decades of experience in network marketing, he has been instrumental in promoting plant-based nutrition and superfoods. Ian’s dedication to optimal health is evident through his advocacy for organic superfoods and his emphasis on the importance of nutrition in daily life.
Beyond his professional endeavors, Ian is also a gold medalist cyclist, showcasing his commitment to fitness and well-being. His athletic achievements further underscore his belief in the benefits of proper nutrition and a healthy lifestyle.
Ian’s journey with Purium began in 2003, and over the years, he has built a substantial network within the company. His leadership and passion have inspired many to pursue healthier lifestyles and explore opportunities within the health and wellness sector.
